The online disinhibition effect is a notable example, referring to a concept of unwise and uninhibited behavior on the Internet, arising as a result of anonymity and audience gratification.
Some strategies require users to invest considerable effort.
Academia has responded to these emerging trends by establishing domains of scholarly research such as technoself studies, which focuses on all aspects of human identity in technological societies.
Online activities may affect our offline personal identity, as well.
They point out that whenever an individual interacts in a social sphere they portray a mask of their identity.
This is no different online and in fact becomes even more pronounced due to the decisions an online contributor must make concerning his or her online profile.
Internet identity (also called IID), or internet persona is a social identity that an Internet user establishes in online communities and websites.
It can also be considered as an actively constructed presentation of oneself.
Although some people choose to use their real names online, some Internet users prefer to be anonymous, identifying themselves by means of pseudonyms, which reveal varying amounts of personally identifiable information.
An online identity may even be determined by a user's relationship to a certain social group they are a part of online. In some online contexts, including Internet forums, online chats, and massively multiplayer online role-playing games (MMORPGs), users can represent themselves visually by choosing an avatar, an icon-sized graphic image.
Avatars are one way users express their online identity.
Online identities are associated with users through authentication, which typically requires registration and logging in.
Some websites also use the user's IP address or tracking cookies to identify users.