Another drawback to the process is that the necessary sifting through online dating profiles can create a shopper's mentality, whereby good people may be overlooked, in favor of more superficially appealing prospects.
For many years, online dating had a stigma attached to it.
Its likeness to personal ads may have been a little too close for comfort, and Americans were hesitant to embrace it.
Now, a new study commissioned by the American Psychological Association, shows that it's shed that stigma, and is forging ahead as a central method for finding love.
But there are some pitfalls that come with the practice.
"The Internet holds great promise for helping adults form healthy and supportive romantic partnerships, and those relationships are one of the best predictors of emotional and physical health," says coauthor Harry Reis, in a university news release.
The other options out there aren't particularly useful, he added, especially after we enter the adult years, when there is no school or college to help us meet new people.
Approximately 25 million unique users around the globe visited online dating sites in the month of April 2011 alone, according to the study.
Internet dating has become the second most used method of dating, only behind meeting new people through friends.
Interestingly, men look at about three times as many dating profiles as women, and are 40 percent more likely to contact another person than women are.